Our Mission

  • We want to cultivate a lifestyle of balance and sustainable 
    focus, distancing ourselves from the temporary highs of 
    caffeine and other stimulants.
  • We are committed to nurturing long-term concentration and well-being. Free from a dependency of short-lived artificial boosts.

Our Mission

  • Hey - I’m Kai!

  • Turned to Nature

  • Feel Better

  • The Best Way

About Our Founder

In a world filled with the highs and lows of caffeine, medication, and drifting focus, I felt there had to be a better way, so I embarked on a personal journey to achieve balance.
Like 60% of people, I experienced the negative effects of regular coffee:
  • Anxiety

  • Energy crashes

  • Digestive issues

Compounded by the discontinuation of years of ADHD medication, I was seeking a natural solution without a 'trade-off'. So, I turned to nature. The outcome was a delicious coffee that actually makes you feel better the longer you drink it.
  • No withdrawals, no stomach aches, and no special tools needed to prepare it.

Our Values

What Does Habitual Herbs Mean?

Our brand name stems from our founder's goal to seamlessly incorporate healthy herbal supplements into existing habits, like your morning coffee routine. 
Inspired by the 'habit cycle' from 'Atomic Habits,' our founder recognized that creating a new habit is easier when tied to an existing cue.
Since many people already enjoy morning coffee, by adding herbal supplements to this routine, there's no need to remember to take them daily like with medication or vitamins. Instead, just switch your brand of coffee.
Enjoy free shipping on all subscription products. 
You have the ability to cancel your subscription any time with a 30-day money back guarantee.
All of our products are made in the USA and third-party lab tested.