About Our Founder
In a world filled with the highs and lows of caffeine, medication, and drifting focus, I felt there had to be a better way, so I embarked on a personal journey to achieve balance.
Like 60% of people, I experienced the negative effects of regular coffee:
Compounded by the discontinuation of years of ADHD medication, I was seeking a natural solution without a 'trade-off'. So, I turned to nature. The outcome was a delicious coffee that actually makes you feel better the longer you drink it.
Our Values
Transparency
We like big questions, and we're passionate about answering them. We want to cut through all of the corporate jargon and B.S. to provide our customers with clear, actionable information.
Innovation
Habitual Herbs was founded on the premise of 'thinking outside the box.' We don't like being told that something is impossible or to simply accept things as they are. We're passionate about changing the world around us and creating solutions to problems commonly ignored.
Empowerment
Education is more important than ever before in a world filled with misinformation. We empower all of our customers to feel like they're in total control of everything they choose to put in their bodies with clear information, labels, and amazing
customer service.
What Does Habitual Herbs Mean?
Our brand name stems from our founder's goal to seamlessly incorporate healthy herbal supplements into existing habits, like your morning coffee routine.
Inspired by the 'habit cycle' from 'Atomic Habits,' our founder recognized that creating a new habit is easier when tied to an existing cue.
Since many people already enjoy morning coffee, by adding herbal supplements to this routine, there's no need to remember to take them daily like with medication or vitamins. Instead, just switch your brand of coffee.
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Made In The U.S.A
All of our products are made in the USA and third-party lab tested.