about us

Our Mission

We want to cultivate a lifestyle of balance and sustainable focus, distancing ourselves from the temporary highs of caffeine and other stimulants.

We are committed to nurturing long-term concentration and well-being. Free from a dependency of short-lived artificial boosts.

About Our Founder

In a world filled with the highs and lows of caffeine, medication, and fluctuating focus, I believed there had to be a better way. This conviction led me on a personal journey toward achieving balance.

Like 60% of people, I experienced the negative effects of regular coffee: anxiety, energy crashes, and digestive issues.

Compounded by the discontinuation of years of ADHD medication, I sought a natural solution without compromise. Turning to nature, I created a delicious coffee that makes you feel better the longer you drink it.

Our Values

Transparency

We like big questions, and we're passionate about answering them. We want to cut through all of the corporate jargon and B.S. to provide our customers with clear, actionable information.

Innovation

Habitual Herbs was founded on the premise of 'thinking outside the box.' We don't like being told that something is impossible or to simply accept things as they are. We're passionate about changing the world around us and creating solutions to problems commonly ignored.

Empowerment

Education is more important than ever before in a world filled with misinformation. We empower all of our customers to feel like they're in total control of everything they choose to put in their bodies with clear information, labels, and amazing customer service.

What Does Habitual Herbs Mean?

Our brand name stems from our founder's goal to seamlessly incorporate healthy herbal supplements into existing habits, like your morning coffee routine.

Inspired by the 'habit cycle' from 'Atomic Habits,' our founder recognized that creating a new habit is easier when tied to an existing cue.

Since many people already enjoy morning coffee, by adding herbal supplements to this routine, there's no need to remember to take them daily like with medication or vitamins. Instead, just switch your brand of coffee.